Lafarge Concreto does an annual Dream Home Celebration, where customers with the highest purchases were invited to participate in the Concreto celebrations and an annual contest. The lucky winners got invites to a gala party with Indian cricket captain, M S Dhoni and were gifted a miniature bat and ball personally signed by him.

Business Goals:

The objective was to reach out to the maximum number of customers and increase customer participation in the annual celebratory event.

Execution:

• A visually attractive and informative micro-site was created for this particular campaign so that users can register for the contest online. This micro-site was integrated with the campaign.
• A geo-targeted Google Display Banner ad campaign was strategized, designed and executed with the specific landing page.

Promotional posts on Social Media were done to supplement the GDN ad campaign and promote the Dream Home Celebration TVC of MS Dhoni.

Result: Over 100,000 participants registered for the contest, which was 150% more than the previous year.