The Largewala offer:
Popular liquor brand, Royal Stag wanted a sales driven campaign for its special offer where a code was inserted in the product and every person who bought a product could register themselves for the contest with grand prizes.
We had to integrate the offline promotion of the contest with the online promotion on social media.
Campaign Goal: The objective was to get maximum participants from West Bengal for the campaign. To achieve that, necessary hype was required so that people purchase the product and register themselves for the offer.
Target Group: Young people who fall under the age group of 25-45.
Execution:
- A micro-site was created with a registration form and information about the contest, which served as a landing page for the posts done on Facebook.
- Facebook posts and ads were used extensively to create awareness, visibility and reach of the campaign.
- A number of contests were run on Facebook in order to increase engagement for the campaign.
Result:
In a span of just 1.5 months, we received tremendous response from the campaign: