Hughes Global Education is the premier online interactive platform of India for Executive education offering programs from the top B-schools of India like IIMC, IIMK, XLRI, IIFT and IIMR. Continuous generation of relevant leads, along with website maintenance and frequent updates, have been the significant contributions of Mind and Matter team towards upliftment of the brand.

Business Goals:

• Brand awareness and engagement
• Traffic to website
• Enrolment of candidates to the programs

Target Group: Graduate working executives with experience of over 2 years.

Execution:

• Revamp of the website and other user touch points
• Regular maintenance and updates of the website to keep improving user experience
• Content marketing and social media
• Lead generation campaigns on Facebook, Google Adwords and Email marketing

Result:

Over 25% increase in website hits within 3-4 months. Enrolment targets met for 80% of the programs.