Amplifon’s humorous take on dates and all:

Deviating from the usual route, we took a fun-filled route for Amplifon advising people on date etiquette. As the major decisions of a family are generally taken by influencer groups, i.e. the children of the core target group, we targeted the same group through this campaign.

Campaign Objectives:

  • Reaching out to the millennials on Valentine’s Day through relevant messaging yet keeping the brand connect intact.
  • Create brand awareness and increase engagement among the influencer group on Valentine’s Day by taking a humorous route and generate leads at the same time.

With these goals in mind, we created carefully strategized and uniquely curated content to increase engagement with the brand on both Facebook and Twitter.

Associating humor with hearing:

We leveraged the influencer group on social media platforms like Facebook and Twitter, to increase brand-awareness and engagement with the brand.

A series of posts were created with the tagline “Worst Things to hear on a date” where there were a series of funny posts featuring dialogues which should never be said on a date.

There was an online survey amongst the influencer group on the question “Who should pay the bill on a date? The guy or the girl.” The results of this survey were posted on social media which garnered a lot of engagement.

Performance of the Campaign:


Total reach: 1,77,153
Total engagement: 24,410
Engagement rate: 13.78%


10 March 2021



*Beware of Fraudulent Job Offers in the Name of Mind and Matter*

Fraud alert: Some Scammers are using our name to deceive job seekers. They promise positions, seek money, and pose as Mind and Matter representatives. Beware!

Please don't pay money for any job role, we don't take money to offer jobs!

In case you have any information related to this, kindly mail us at This email address is being protected from spambots. You need JavaScript enabled to view it.