Lead-generation oriented campaigns
The objective was to increase the sales of the car models which were lagging behind their targets in the respective month.
- Working professionals and businessmen, with fixed income criteria were the core target audience.
- The existing car-owners and HNI groups were also targeted for this campaign.
- Specific landing pages were created for the lead generation campaigns with optimized UI and UX with CTA buttons for the conversions with a form to be filled by the incoming traffic.
- A Google Display Banner ad campaign was strategized, designed and executed with the specific landing pages.
- A promotional email campaign was executed to supplement the Google display ad campaign.