India’s top car manufacturer with top car brands wanted to target customers in the Eastern region of India including the states of West Bengal, Bihar, Jharkhand, Assam, Chhattisgarh and North East States, to generate leads to be followed up by the sales team. Google display banner ads and email marketing were the tools used for fulfilling the objectives.

Business Goals:

The objective was to increase the sales of the car models which were lagging behind their targets in the respective month.

Target Group:

• Working professionals and businessmen, with fixed income criteria were the core target audience.
• The existing car-owners and HNI groups were also targeted for this campaign.

Execution:

• Specific landing pages were created for the lead generation campaigns with optimized UI and UX with CTA buttons for the conversions with a form to be filled by the incoming traffic.
• A Google Display Banner ad campaign was strategized, designed and executed with the specific landing pages.
• A promotional email campaign was executed to supplement the Google display ad campaign.

Results: The campaign ran for more than 6 months, during which Maruti Suzuki received 300 to 350 leads every month on average for models like Ciaz, Ritz, Alto and Wagon R.